Content built on data only you have
Rutba connects to your Search Console, analytics, product DB and support tickets, then runs every candidate insight through a statistical gauntlet — FDR correction, effect size, and a holdout re-test — so only claims that are actually true become content.
- Connects to GSC, GA4, product & support data
- FDR + significance + holdout gauntlet
- Proprietary Insight Objects (PIOs)
- Semantic dedup so you never repeat yourself
Visitors who finish onboarding within 24h convert 2.3× more often than those who don't.
Survived FDR · effect size · holdout re-test
Every claim bound to a source — or it doesn't publish
Each article is grounded on a validated insight. A publish gate then checks every factual sentence against its source: bound, unbound, or contradicted. Ungrounded claims are held for review, never auto-published — the thing that keeps you off Google's penalty radar.
- Grounded on validated PIOs
- Claim-level source binding
- Blocks unsourced or contradicted stats
- Uniqueness / anti-commodity gate
Win the AI answer, not just the blue link
Rutba writes self-contained, quotable claims assistants can lift, and tracks whether ChatGPT, Perplexity, Gemini and AI Overviews actually cite you — the metric incumbents don't even measure.
- Structured for AI citation
- Citation-share tracking per engine
- Rankings and AI answers in one view
Full autonomy — with a hand on the brake
A penalty-risk monitor watches your domain 24/7. Run supervised (approve each move) or fully autonomous, per site. Every action lands in an audit log you can undo with one click.
- 24/7 penalty-risk monitor
- Supervised or autonomous, per site
- Full audit log + one-click undo
- Team roles & permissions
Everything else, handled
The unglamorous parts of an SEO workflow — automated, so you never touch them.
One-click CMS publishing
Webflow, WordPress, Ghost, Shopify — straight to your stack.
Internal linking
Automatic, topically-relevant links across your library.
Scheduling & queue
Rutba paces publishing to stay penalty-safe.
Brand kit
Voice, banned words and entity facts on every article.
Team roles
Owner, admin, editor, viewer — with per-site permissions.
API & webhooks
Wire Rutba into your own pipeline and dashboards.