SEO was built for a web that no longer exists
Rutba is the autonomous SEO employee for the era of AI answers — grounded in your own data, honest about every claim, and built to get you cited instead of penalized.
Why we built Rutba
In 2026, two things broke the old SEO playbook at once. Google started demoting the exact commodity content that AI writers mass- produce, and a growing share of searches never reached a website at all — they were answered by ChatGPT, Perplexity, Gemini and AI Overviews.
The market's response was to generate more of the same: tools that prompt a language model over the same public web everyone else scrapes, then publish on autopilot with no idea whether a single stat is true. That's a fast way to a penalty.
We think the winning content of the next decade is grounded in data only you have, proven before it's published, and written to be quoted by machines.
So we built an employee, not a content mill. Rutba mines your first-party data for insights no competitor can write, runs each one through a statistical gauntlet, binds every factual sentence to its source, and only then publishes — tracking whether the AI engines actually cite you and watching your domain for risk around the clock.
statistical gates every claim must pass
AI engines we track citations across
hallucinated stats ever auto-published
penalty-risk monitoring on your domain
What we believe
Four principles that decide what Rutba will — and won't — do on your behalf.
Truth over volume
Anyone can generate a thousand articles a month. We generate the few that are true, sourced, and worth ranking — and refuse to publish the rest.
Your data is the moat
The open web is a commodity everyone prompts against. What only you have — your Search Console, product and support data — is where durable content comes from.
Autonomy with accountability
Full autopilot is only responsible if every action is logged, reversible, and watched by a penalty monitor. Speed should never cost you your domain.
Win the answer, not the click
Search is becoming a conversation. We optimize for being cited by the assistant, not just for a blue link that fewer people ever see.
Software that does the work, not just the busywork
Rutba is built by Outworx, a studio building autonomous employees for the jobs teams don't have the headcount to do well. SEO is where we started because it's measurable, high-stakes, and ripe for an operator that never sleeps.