GEO, penalty-safe AI content, and building an SEO practice that runs itself.
Search is becoming a conversation. Here's how to get cited by ChatGPT, Perplexity and AI Overviews — not just ranked on a page few people scroll to.
Read postGoogle's helpful-content system is very good at spotting commodity, ungrounded AI writing. The fix isn't writing less — it's proving every claim.
June 24, 2026Everyone prompts the same public web. The durable advantage is the data only you have — your Search Console, product and support signals.
June 10, 2026Occasional, practical writing on GEO and penalty-safe AI content. No spam.